Microsoft's Xbox Strategy: A PC-First Approach to Handheld Gaming
Microsoft's VP of "Next Generation," Jason Ronald, recently outlined the company's ambitious plan to integrate the best features of Xbox and Windows onto PCs and handheld devices. This strategy, revealed at CES 2025, prioritizes a PC-centric approach before expanding into the handheld market.
Ronald emphasized Microsoft's intention to leverage its console expertise to enhance the PC and handheld gaming experiences. He highlighted the need to improve Windows' controller compatibility and broaden its device support beyond the traditional keyboard and mouse setup, acknowledging the current dominance of the Nintendo Switch and Steam Deck in the handheld arena.
The core of Microsoft's strategy involves creating a more console-like experience on Windows, prioritizing the player's game library and overall usability. Ronald confirmed that significant changes are planned for 2025, leveraging the existing foundation of the Xbox operating system, which is built upon Windows. While specifics remain scarce, further announcements are expected later in the year.
A Competitive Handheld Landscape
Microsoft's shift in strategy comes as other companies are making significant moves in the handheld market. Lenovo's unveiling of the SteamOS-powered Legion GO S highlights the growing interest in alternative operating systems for handheld devices. Furthermore, rumors and leaked images of the Nintendo Switch 2 are circulating, suggesting a potential major competitor for Microsoft's upcoming handheld.
With increased competition, Microsoft's success in the handheld market will depend on its ability to rapidly develop and deliver a compelling gaming experience that leverages the strengths of both Xbox and Windows, while addressing the current limitations of Windows in the handheld space.