Ubisoft announced that Assassin's Creed Shadows surpassed 1 million players on its launch day, March 20th. The game launched on PC, PlayStation 5, and Xbox Series X|S. Ubisoft celebrated this milestone on social media, expressing gratitude to players for joining the adventure in feudal Japan.
While the 1 million player mark is impressive, Ubisoft hasn't released sales figures or targets, making a complete assessment of success difficult. However, Assassin's Creed Shadows is currently the top-selling game globally on Steam, indicating strong revenue generation on that platform. Steam's concurrent player peak on launch day reached 41,412, a figure expected to grow over the weekend. A comparison with Dragon Age: The Veilguard, which peaked at 70,414 concurrent players on Steam, provides some context. Sony and Microsoft don't publicly release player numbers.
The success of Assassin's Creed Shadows is significant given previous setbacks for Ubisoft, including delays, the underperformance of Star Wars Outlaws, and various high-profile flops, layoffs, studio closures, and game cancellations. The game also faced controversies, particularly in Japan, leading to a day-one patch addressing concerns raised by Japanese politicians regarding in-game temples and shrines. This issue was even discussed in an official government meeting.
Steam user reviews are overwhelmingly positive, with 82% of nearly 4,000 reviews rating the game positively. IGN's review awarded the game an 8/10, praising its refined open-world gameplay.
Meanwhile, Ubisoft's Guillemot family is reportedly exploring potential buyout deals with investors, including Tencent, to maintain control of the company.
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