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A recent GEM Partners survey reveals Pokémon's commanding lead in brand reach across seven major Japanese media platforms. The annual ranking, based on a proprietary "reach score" (measuring daily brand interactions across apps, games, music, videos, and manga), awarded Pokémon a remarkable 65,578 points.
The survey, conducted monthly with 100,000 participants aged 15-69, shows Pokémon's dominance, particularly in App Games, where it achieved 50,546 points—80% of its total score. This success is largely attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the resurgence of collectible card games also significantly boosted reach.
This strong performance is reflected in The Pokémon Company's 2024 financial report, showcasing impressive sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a top-performing and rapidly expanding brand within Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. Managed collaboratively by Nintendo, Game Freak, and Creatures—the founding partners of The Pokémon Company in 1998—the brand's success stems from its effective coordination of operations across various platforms.
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