Xbox CEO Phil Spencer has publicly expressed his support for the upcoming Nintendo Switch 2, even before its official launch in 2025. This signals a significant step in the evolving relationship between Microsoft and Nintendo.
Xbox CEO's Support for the Switch 2
Xbox to Port Games to the Nintendo Switch 2
In a January 25, 2025 interview with Gamertag Radio, Xbox CEO Phil Spencer announced plans to bring multiple Xbox games to the Nintendo Switch 2. This commitment predates the console's release, reflecting Spencer's confidence in Nintendo's success. He revealed an exchange of congratulatory emails with Nintendo President Shuntaro Furukawa, commenting on the Switch 2's larger screen. Spencer praised Nintendo's innovation and influence within the industry, emphasizing Xbox's eagerness to support the platform with its game portfolio.
While specific titles weren't named, this commitment builds upon an existing 10-year agreement between Microsoft and Nintendo (announced February 25, 2023), guaranteeing that Call of Duty will launch simultaneously on Xbox and Nintendo platforms with identical features and content. This strategy of bringing games like Grounded and Pertinent to competing consoles, including the Switch and PlayStation, demonstrates Xbox's broader market reach strategy. The enhanced capabilities of the Switch 2 likely make it an even more attractive platform for future Xbox game ports.
Xbox's Focus on Cross-Platform Development
Spencer also reiterated Xbox's ongoing work on new hardware, emphasizing that cross-platform game development is key to success. He believes games accessible across multiple platforms achieve the greatest reach and impact. Xbox aims to create a platform that supports developers in reaching players on various devices, regardless of platform. This includes developing innovative hardware appealing to diverse player preferences and gaming styles.
This strategy prioritizes accessibility and avoids platform exclusivity, making Xbox games available to a wider audience while simultaneously developing new consoles and handheld devices.
Expanding Xbox's Reach Across Devices
Xbox's November 14, 2024 marketing campaign, "This is an Xbox," underscores its commitment to expanding its presence beyond traditional consoles. This campaign highlights the versatility of the Xbox ecosystem, extending across various devices and screens. The campaign uses humorous visuals to demonstrate this broad reach, showcasing partnerships with Samsung, Crocs™, Porsche, and other companies.
This approach contrasts with competitors’ focus on exclusivity, instead prioritizing accessibility and broad game availability across rival consoles.