Clash Royale's Unexpected Collaboration: Michael Bolton Becomes the "Boltarian"
Supercell, the creators of Clash Royale, have once again surprised us with an unusual celebrity partnership. This time, it's none other than singer Michael Bolton collaborating with the game's iconic Barbarian character. The result? A unique music video featuring a new rendition of Bolton's classic hit, "How Am I Supposed to Live Without You," and the Barbarian's transformation into the "Barboltian," complete with a mullet and handlebar mustache.
This isn't just a one-off video; the song will also be available on major music streaming platforms. While there's currently no announced rewards campaign to entice lapsed players back to the game, Supercell is clearly hoping the Barboltian's vocal talents will be enough of a draw.
A Surprisingly Effective Marketing Tactic?
The collaboration, while initially surprising, isn't entirely out of character for Supercell. They've previously partnered with notable figures like Erling Haaland (Clash of Clans) and Gordon Ramsay (Hay Day). However, the effectiveness of a parody music video in attracting lapsed players remains to be seen. Further in-game promotions or a return campaign might be needed to truly reignite interest among long-time players.
If this unusual collaboration has piqued your interest and lured you back to Clash Royale, be sure to consult our updated tier list to optimize your gameplay strategy.