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Sony, the PlayStation manufacturer, has pledged $5 million to aid first responders, community recovery, and support programs for those impacted by the devastating wildfires currently sweeping across Southern California.
In a joint statement shared on X/Twitter, Kenichiro Yoshida (Chairman and CEO) and Hiroki Totoki (President and COO) emphasized Sony's long-standing connection to Los Angeles: "Los Angeles has been the home of our entertainment business for more than 35 years," they stated. "We will continue to collaborate with local business leaders to identify the most effective ways Sony Group can contribute to relief and recovery efforts in the coming days."
The crisis, which began on January 7th, shows no signs of abating. A week later, three major wildfires continue to ravage the Los Angeles area. According to BBC reports, the combined toll stands at 24 fatalities and 23 missing persons in the two largest fire zones. Firefighters are preparing for challenging conditions as stronger winds are forecast.
Sony's contribution is part of a larger corporate response to the disaster. CNBC reports that other significant donations include $15 million from Disney, $10 million each from Netflix and Comcast, $5 million from the NFL, $2.5 million from Walmart, and $1 million from Fox, among others.
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