LEGO Enters the Gaming World with In-House Projects

LEGO CEO Niels Christiansen has unveiled ambitious plans to significantly expand the company's digital footprint, venturing into the world of video game development. This expansion will involve both independently created titles and strategic partnerships. Christiansen stated, “We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing.”

This new direction doesn't signal an end to LEGO's established licensing agreements with third-party developers. Recent reports indicate that TT Games, renowned for its LEGO-themed games, is currently developing a new title, likely based on a Warner Bros. franchise.

Image: steamcommunity.com

LEGO's most prominent foray into gaming to date is its successful collaboration with Epic Games. Last year's LEGO-themed mode in Fortnite proved immensely popular, becoming a standout feature of the game.

The company also boasts a long-standing relationship with TT Games, resulting in a hugely successful series of adventure games over the past two decades. While new projects from TT Games have been relatively quiet recently, rumors point towards a new LEGO Harry Potter game, potentially inspired by the phenomenal success of LEGO Star Wars: The Skywalker Saga.

Further demonstrating LEGO's commitment to the gaming industry and its adaptability, a partnership with 2K Games led to the release of LEGO 2K Drive, a racing game launched last year, showcasing the brand's versatility in diverse gaming genres.