Best TV Deals in 2025: When to Buy

Investing in a TV is a significant decision, as it's one of the most utilized gadgets in your home. Opting for a cheap screen with subpar picture quality and a short lifespan to save a few dollars is not advisable. Instead, aim to find the best TV for your gaming and streaming needs without breaking the bank. Fortunately, TV deals are available throughout the year, meaning you don’t have to pay full price if you know when to look.

While Black Friday and Cyber Monday are well-known for their substantial discounts, and often offer the most significant savings, there are other times when you can snag incredible deals on the best gaming TVs or quality 4K TVs.

Leading up to the Super Bowl, one of the biggest TV-watching events of the year, you'll find excellent savings. This period coincides with manufacturers releasing new models in the spring, making it an ideal time to purchase older models at a discount. However, keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer great opportunities for savings.

Black Friday and Cyber Monday

Black Friday, once a single day of shopping following Thanksgiving, has now expanded into weeks of sales in November. TVs often see some of the deepest discounts of the year during this period, making it an excellent time to find a deal. You can discover lower-quality TVs at rock-bottom prices, perfect for a guest bedroom or a kid's playroom. Additionally, higher-end and newer models from the spring are frequently discounted, ensuring you can find a TV that meets your needs.

Traditionally, Black Friday was all about in-store shopping, with shoppers camping outside retailers like Best Buy and Walmart to grab limited stock at low prices. While some incredible in-store deals still exist, they often serve to attract customers, and the stock can sell out quickly. If you're eyeing a specific TV, be ready to act fast during these 2025 deals.

Cyber Monday, on the other hand, caters to online shoppers. It's your chance to find the best deals from online retailers. Amazon, for instance, offers sales akin to Prime Day, which occurs in the summer and now also in October, featuring limited-time TV deals with small stock. Other retailers like Best Buy and Walmart also participate, offering similar sales both online and in-store.

Before the Super Bowl

Following the holiday rush, the Super Bowl emerges as another major TV-watching event. Retailers typically replenish their stock in mid-January and early February, making this a prime time for TV purchases. In the weeks leading up to the big game, you'll find great savings on TVs, especially on larger screens. Older models often see the best discounts first, but you can still find deals on newer TVs. Currently, we're seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the Consumer Electronics Show (CES), where many TV manufacturers announce their latest models (see details about CES 2025 for upcoming TVs). This means stores will be eager to clear out older stock to make way for new spring releases.

Springtime

If you're set on a particular brand like Samsung, LG, Sony, or TCL, be aware that these companies typically launch their new TVs in the spring, starting around March and extending through Memorial Day weekend. This period offers deals on last year's models as retailers make room for new inventory. Since changes between models are often minor, you won't miss out on many features by opting for a previous version.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day has evolved into a broader sales event in mid-July, with other retailers like Walmart and Best Buy offering competitive deals. Prime Day, which lasts a few days, is exclusively for Prime members and features deep discounts on TVs, similar to Black Friday and Cyber Monday. However, the best deals tend to be on older models. Keep an eye on the site as new deals are added throughout the event. Overall, Prime Day still doesn't match the total number of sales available during Black Friday across all retailers.

If you need a new TV urgently, many retailers offer special sales during long holiday weekends such as President’s Day, Memorial Day, Fourth of July, and Labor Day. These discounts might not be as deep, and the selection may be limited, but you can still score a decent deal. Currently, Presidents' Day sales are ongoing, offering a good opportunity for deals, particularly at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best discounts. Many manufacturers announce new models at CES in January, with new releases hitting the market in the spring, starting around March. Retailers then discount older models to clear inventory. New releases continue into the summer, but prices on the latest models often don't drop until the fall. Waiting until Black Friday and Cyber Monday can yield the best deals on the newest TVs.

TV Brands With New Products

Each year, major TV brands like Samsung, LG, Hisense, Vizio, TCL, and Roku release updated and new models. Here's a brief overview of what to expect from these brands in 2025:

Samsung

Samsung is focusing on higher-end models, reducing the selection of budget-friendly options. The 2025 lineup features minor upgrades from last year, with improvements in brightness, mini-LED and Quantum Dot (QD-OLED) backlighting, and enhanced gaming features.

LG

LG's 2025 OLED evo TVs will include AI features for personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV for gamers will offer a 4K 165Hz variable refresh rate to reduce lag and frame stuttering.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with a 144Hz refresh rate, ideal for gaming. Their 136" MicroLED TV utilizes mini-LED technology to enhance display quality.

Vizio

Vizio made minor improvements to its 2024 TVs, enhancing LED performance and adding features. The top-line P-series has been discontinued, leaving the mid-range M-series and the budget V-series. For smaller screens and 1080p resolution, the D-series offers an affordable option.

TCL

TCL made significant changes to its lineup in 2024, introducing the Q- and S-series, with the flagship QM8 model. At CES 2025, they announced the entry-level Mini LED TV QM6K, available in sizes from 65" to 85", with smaller options coming later in the year.

Roku

Roku expanded into TVs in 2024, offering 11 models ranging from 24 to 75 inches, optimized for streaming. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. Roku TVs provide access to the Roku Channel without needing a separate streaming device.

Top Budget TVs You Can Buy Now

If you're ready to purchase a TV immediately, we maintain a list of the latest TV deals. Here are some top budget options available in 2025:

### Hisense 65U6N

0This TV offers accurate colors, solid contrast, and a host of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1A stunning QLED TV that delivers impressive contrast and brightness, capable of reaching 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV featuring Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon